With this card – Gestaltlaws

Our brain brings structure and order to visual perceptions according to
fix, unalterable laws. These laws are not subject to conscious perception, they
are always at work and subconsciously.

 

The so-called Gestalt laws
summarize the most important of these mechanisms. Gestalt laws are the most
reliable method for ensuring that users perceive a content structure in a
presentation, a design, as required. For example, elements can be conveyed as
belonging together or as explicitly not belonging together by taking the
Gestalt laws into account. Or the sequences, hierarchies or dependencies can be
designed to be easily recognizable.

Look at the example below: The Gestaltlaws can easily explain why users have problems to add an interim stop or a return journey.

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