The Book

Explanations, Examples & Cases, Arguments & Background Information

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1 The asset of a UX Psychology Toolset

2 Using the UX Psychology Lens Cards

2.1. Deciphering observed or measured behavior

2.2. Checking designs and research materials for psychological pitfalls

2.3. Checking processes for psychological pitfalls

3 Fun UX Psychology Lens Learning experiences

3.1. for teams

3.2. for individuals

3 basic psychological mechanisms

Card Categories

For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, all categories are augmented with an icon.

Which basic psychological mechanisms are mostly relevant in UX?

Foundation – 6 cards

Cognitive Ease

Mental Models

Priming

Filters of Perception

Stress and Emotions

Cognitive Dissonance

How does perception shape our behavior?

Perceiving & Reading – 8 cards

Gestalt Laws

Peripheral Vision

Color Perception

Change Blindness

Shadow Effect

Salient Content

Satisficing & Reading

Text Comprehension

How does our memory influence our behavior?

Memorizing & Remembering – 8 cards

Memory Limits

Primacy and Recency Effect

Memory Reconstruction

Context-dependent Memory

Recognize versus Remember

Picture Superiority Effect

Spatial Memory

Peak – End Rule

How do we approach problems and why do we often fail?

Thinking & Problemsolving – 8 cards

Framing Effect

‘What You See Is All There Is’ Effect

Availability Heuristic

Law of Instrument

Anchor Effect

Confirmation Bias

Interference (Stroop) Effect

Focus Effect

Why do we sometimes act and other times avoid acting?

Acting & Avoiding – 8 cards

Commitment and Consistency

Zeigarnik Effect

Endowed Progress Effect

Reactance

Tendency to the Status Quo

Loss Aversion

Aversion to Extremes

Types of Errors

How do we come to decisions?

Deciding & Choosing – 7 cards

Hick’s Law

Paradox of Choice

Sheer Exposure Effect

Distinction Error

Default Effect

Aesthetics Effect

Ikea Effect – Labour Love

How do subconscious mechanisms shape our social behavior?

Social Influences – 5 cards

Halo Effect

In-group Effect

False Consensus Effect

Authority Effect

Social Proof Effect

Front And Back

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