The Book
Explanations, Examples & Cases, Arguments & Background Information

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1 The asset of a UX Psychology Toolset
2 Using the UX Psychology Lens Cards
2.1. Deciphering observed or measured behavior
2.2. Checking designs and research materials for psychological pitfalls
2.3. Checking processes for psychological pitfalls
3 Fun UX Psychology Lens Learning experiences
3.1. for teams
3.2. for individuals
3 basic psychological mechanisms
Card Categories
For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, all categories are augmented with an icon.
Which basic psychological mechanisms are mostly relevant in UX?
Foundation – 6 cards
Cognitive Ease
Mental Models
Priming
Filters of Perception
Stress and Emotions
Cognitive Dissonance
How does perception shape our behavior?
Perceiving & Reading – 8 cards
Gestalt Laws
Peripheral Vision
Color Perception
Change Blindness
Shadow Effect
Salient Content
Satisficing & Reading
Text Comprehension
How does our memory influence our behavior?
Memorizing & Remembering – 8 cards
Memory Limits
Primacy and Recency Effect
Memory Reconstruction
Context-dependent Memory
Recognize versus Remember
Picture Superiority Effect
Spatial Memory
Peak – End Rule
How do we approach problems and why do we often fail?
Thinking & Problemsolving – 8 cards
Framing Effect
‘What You See Is All There Is’ Effect
Availability Heuristic
Law of Instrument
Anchor Effect
Confirmation Bias
Interference (Stroop) Effect
Focus Effect
Why do we sometimes act and other times avoid acting?
Acting & Avoiding – 8 cards
Commitment and Consistency
Zeigarnik Effect
Endowed Progress Effect
Reactance
Tendency to the Status Quo
Loss Aversion
Aversion to Extremes
Types of Errors
How do we come to decisions?
Deciding & Choosing – 7 cards
Hick’s Law
Paradox of Choice
Sheer Exposure Effect
Distinction Error
Default Effect
Aesthetics Effect
Ikea Effect – Labour Love
How do subconscious mechanisms shape our social behavior?
Social Influences – 5 cards
Halo Effect
In-group Effect
False Consensus Effect
Authority Effect
Social Proof Effect
Front And Back

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Lorem ipsum dolor sit amet consectetur adipisicing elit. Maxime mollitia, molestiae quas vel sint commodi repudiandae consequuntur voluptatum laborum numquam blanditiis harum quisquam eius