The Cards

Game-changing insights
in a box!

+ 50 cards

+ 50 assets

+ 50 opportunities

Easy to take along and enjoyable on every desk!
Available in English and German

Apply
Psychology
the smart way!

Each card provides a focused explanation and actionable content.

The FRONT

  • a graphic visualization to remember.
  • the crucial check-question for assessments.
  • a brief description of the insight.

The BACK

Actionable Dos & Don’tsApply them directly to your designs and research or decipher observed or  measured behavior

Use the process cards to work effectivly!

These process cards provide you with instructions on how to use the cards for evaluation or deciphering purposes. They are included in the box!

THINK BIG: Use your new insights also to shape your own behavior – experience the impact!

Cards come in categories

For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, on the cards and in the book all categories are augmented with an icon.

Card Categories

For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, all categories are augmented with an icon.

Which basic psychological mechanisms are mostly relevant in UX?

Foundation – 6 cards

 

Cognitive Ease

Mental Models

Priming

Filters of Perception

Stress and Emotions

Cognitive Dissonance

How does perception shape our behavior?

Perceiving & Reading – 8 cards

Gestalt Laws

Peripheral Vision

Color Perception

Change Blindness

Shadow Effect

Salient Content

Satisficing & Reading

Text Comprehension

How does our memory influence our behavior?

Memorizing & Remembering –  8 cards

Memory Limits

Primacy and Recency Effect

Memory Reconstruction

Context-dependent Memory

Recognize versus Remember

Picture Superiority Effect

Spatial Memory 

Peak – End Rule

How do we approach problems and why do we often fail?

Thinking & Problemsolving – 8 cards 

Framing Effect

‘What You See Is All There Is’ Effect

Availability Heuristic

Law of Instrument

Anchor Effect

Confirmation Bias

Interference (Stroop) Effect

Focus Effect

Why do we sometimes act and other times avoid acting?

Acting & Avoiding – 8 cards

Commitment and Consistency

Zeigarnik Effect

Endowed Progress Effect

Reactance

Tendency to the Status Quo

Loss Aversion

Aversion to Extremes 

Types of Errors

How do we come to decisions?

Deciding & Choosing – 7 cards 

Hick’s Law

Paradox of Choice

Sheer Exposure Effect

Distinction Error

Default Effect

Aesthetics Effect

Ikea Effect – Labour Love

How do subconscious mechanisms shape our social behavior?  

Social Influences – 5 cards

Halo Effect

In-group Effect

False Consensus Effect

Authority Effect

Social Proof Effect

Front And Back

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