Game-changing insights in a box!
+ 50 cards
+ 50 assets
+ 50 opportunities
Easy to take along and enjoyable on every desk!
Apply
Psychology
the smart way!
Each card provides a focused explanation and actionable content.
The FRONT
- a graphic visualization to remember.
- the crucial check-question for assessments.
- a brief description of the insight.
The BACK
Actionable Dos & Don’ts: Apply them directly to your designs and research or decipher observed or measured behavior.
Use the process cards to work effectivly!
These process cards provide you with instructions on how to use the cards for evaluation or deciphering purposes. They are included in the box!
THINK BIG: Use your new insights also to shape your own behavior – experience the impact!
Cards come in categories
For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, all categories are augmented with an icon.
Which basic psychological mechanisms are mostly relevant in UX?
Foundation – 6 cards
- Cognitive Ease
- Mental Models
- Priming
- Filters of Perception
- Stress and Emotions
- Cognitive Dissonance
How does our memory influence our behavior?
Memorizing & Remembering – 8 cards
- Memory Limits
- Primacy and Recency Effect
- Memory Reconstruction
- Context-dependent Memory
- Recognize versus Remember
- Picture Superiority Effect
- Spatial Memory
- Peak – End Rule
Why do we sometimes act and other times avoid acting?
Acting & Avoiding – 8 cards
- Commitment and Consistency
- Zeigarnik Effect
- Endowed Progress Effect
- Reactance
- Tendency to the Status Quo
- Loss Aversion
- Aversion to Extremes
- Types of Errors
How does perception shape our behavior?
Perceiving & Reading – 8 cards
- Gestalt Laws
- Peripheral Vision
- Color Perception
- Change Blindness
- Shadow Effect
- Salient Content
- Satisficing & Reading
- Text Comprehension
How do we approach problems and why do we often fail?
Thinking & Problemsolving – 8 cards
- Framing Effect
- What You See Is All There Is’ Effect
- Availability Heuristic
- Law of Instrument
- Anchor Effect
- Confirmation Bias
- Interference (Stroop) Effect
- Focus Effect
Deciding & Choosing – 7 cards
- Hick’s Law
- Paradox of Choice
- Sheer Exposure Effect
- Distinction Error
- Default Effect
- Aesthetics Effect
- Ikea Effect – Labour Love
How do subconscious mechanisms shape our social behavior?
Social Influences – 5 cards
- Halo Effect
- In-group Effect
- False Consensus Effect
- Authority Effect
- Social Proof Effect
Card Categories
For efficient handling and orientation, the cards come in 7 colored categories. Do you have a color perception deficiency? No problem, all categories are augmented with an icon.
Which basic psychological mechanisms are mostly relevant in UX?
Foundation – 6 cards
Cognitive Ease
Mental Models
Priming
Filters of Perception
Stress and Emotions
Cognitive Dissonance
How does perception shape our behavior?
Perceiving & Reading – 8 cards
Gestalt Laws
Peripheral Vision
Color Perception
Change Blindness
Shadow Effect
Salient Content
Satisficing & Reading
Text Comprehension
How does our memory influence our behavior?
Memorizing & Remembering – 8 cards
Memory Limits
Primacy and Recency Effect
Memory Reconstruction
Context-dependent Memory
Recognize versus Remember
Picture Superiority Effect
Spatial Memory
Peak – End Rule
How do we approach problems and why do we often fail?
Thinking & Problemsolving – 8 cards
Framing Effect
‘What You See Is All There Is’ Effect
Availability Heuristic
Law of Instrument
Anchor Effect
Confirmation Bias
Interference (Stroop) Effect
Focus Effect
Why do we sometimes act and other times avoid acting?
Acting & Avoiding – 8 cards
Commitment and Consistency
Zeigarnik Effect
Endowed Progress Effect
Reactance
Tendency to the Status Quo
Loss Aversion
Aversion to Extremes
Types of Errors
How do we come to decisions?
Deciding & Choosing – 7 cards
Hick’s Law
Paradox of Choice
Sheer Exposure Effect
Distinction Error
Default Effect
Aesthetics Effect
Ikea Effect – Labour Love
How do subconscious mechanisms shape our social behavior?
Social Influences – 5 cards
Halo Effect
In-group Effect
False Consensus Effect
Authority Effect
Social Proof Effect
Front And Back
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