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With this card – Gestaltlaws

Our brain brings structure and order to visual perceptions according tofix, unalterable laws. These laws are not subject to conscious perception, theyare always at work…

Opinion or Science?

Annoyed by decisions based on opinions rather than facts? Are decisions in your organization based on the opinion of the highest ranked, the loudest or…

Aesthetic Effect

Does the apple look sweet and delicious to you? Actually, it was bland… We all tend to attribute better characteristics to a product if it…

Confirmation bias

You don’t search for the best answer! Neither do the rest of us … We all tend to search for answers that confirm what we…

Verb versus Noun

Ben and Sam are twins. They are asked to donate blood for an initiative at a nearby hospital.    Ben says: Sure, I am a…

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