Experience & Enjoy
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Does the apple look sweet and delicious to you? Actually, it was bland… We all tend to attribute better characteristics to a product if it…
You don’t search for the best answer! Neither do the rest of us … We all tend to search for answers that confirm what we…
Did you say it’s Ben? Then you are in good company – 90% name Ben! Why is that so? We feel that people who are…
The field of behavioral science is increasingly gaining awareness in experience design. With an economic background, the focus of this field is to better understand…
Look at the Experience Journey in the picture above. The most important problem can be detected at first glance! Look at it from a sheerly…
There are at least 300 well-described relevant influences on human behavior, that could be considered in UX. Well, that’s too many for most people in…
ARE YOU A MEMBER OR LEADER OF A DIVERSE TEAM? Well, there are a couple of inevitable psychological challenges that you are facing, whether you…
You might think that having many options to choose from is good. But science shows that is not necessarily so – in fact, mostly the…
