Experience & Enjoy

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Aesthetic Effect

Does the apple look sweet and delicious to you? Actually, it was bland… We all tend to attribute better characteristics to a product if it…

Confirmation bias

You don’t search for the best answer! Neither do the rest of us … We all tend to search for answers that confirm what we…

Verb versus Noun

Did you say it’s Ben? Then you are in good company – 90% name Ben! Why is that so? We feel that people who are…

The Paradox of choice

You might think that having many options to choose from is good. But science shows that is not necessarily so – in fact, mostly the…

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