Does the apple look sweet and delicious to you? Actually, it was bland… We all tend to attribute better characteristics to a product if it is aesthetically appealing – that is the so-called Aesthetic Effect. For an apple, these characteristics might be taste, freshness, or sweetness – that depends on individual taste preferences. For digital systems or …
You don’t search for the best answer! Neither do the rest of us … We all tend to search for answers that confirm what we already know! WHY? Our brain seeks to provide us with a stable, consistent picture of the world and ourselves. Only if this works properly are we able to function as …
Did you say it’s Ben? Then you are in good company – 90% name Ben! Why is that so? We feel that people who are committed to something strongly, are more likely to act accordingly. And we feel that “being something” shows a stronger commitment than “doing something”. You might have heard this e.g. If …
The field of behavioral science is increasingly gaining awareness in experience design. With an economic background, the focus of this field is to better understand the (ir)rationality of people in an economic setting (e.g. online shop, sales negotiations). For a long time, it was assumed that people act in a logical way, that optimizes their …
Look at the Experience Journey in the picture above. The most important problem can be detected at first glance! Look at it from a sheerly psychological perspective: The time the user spent satisfied excels the time spent unsatisfied. Fine. But not enough. You also have to design for the memory the person will have, thinking …
The Peak End rule: crucial for experience-journeys Read More »
There are at least 300 well-described relevant influences on human behavior, that could be considered in UX. Well, that’s too many for most people in UX. But incorporating psychology is crucial for the efficiency of the process and the quality of the resulting UX! That’s why in 2020, I decided to develop a smart tool, …
ARE YOU A MEMBER OR LEADER OF A DIVERSE TEAM? Well, there are a couple of inevitable psychological challenges that you are facing, whether you have yet to realize it or not! It is a well-established fact that diversity in teams or organizations is beneficial. Among other advantages, diverse teams produce better outcomes, they show …
Diverse teams – psychological pitfalls and challenges Read More »
You might think that having many options to choose from is good. But science shows that is not necessarily so – in fact, mostly the opposite is the case. Read on why this is crucial for your UX work! Imagine you won a dinner for two in a fancy roof top restaurant. The variety of …
