Decipher Human Behaviour
Design better experiences
Argue better
Base your decisions on better data
Finally a smart UX Psychology Toolset!
The UX Psychology Lens® lets you integrate psychological knowhow in your daily UX work!
Directly applicable – fun to explore – valuable for teams and lone fighters!
Your immediate asset!
Evaluate designs, user interfaces or questionnaires.
Identify psychological pitfalls and eliminate them easily!
Decipher observed or measured user behavior.
Stop guessing about users behavior, identify the causes!
Carry out valid, insightful and effective research.
Avoid biases or other critical influences that ruin your data!Products
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The cards – English
€ 77,0 -
The cards – Deutsch
€ 77,0
Blog
Aesthetic Effect
Does the apple look sweet and delicious to you? Actually, it was bland… We all tend to attribute better characteristics to a product if it is aesthetically appealing – that is the so-called Aesthetic Effect.…
Confirmation bias
You don’t search for the best answer! Neither do the rest of us … We all tend to search for answers that confirm what we already know! WHY? Our brain seeks to provide us with…
Verb versus Noun
Did you say it’s Ben? Then you are in good company – 90% name Ben! Why is that so? We feel that people who are committed to something strongly, are more likely to act accordingly.…
"With the UX Psychology Lens®, we cannot only evaluate our many years of UX expertise, but also optimize it. This enables us to implement user-centered communication projects for our clients accurately."
Beatrice & Martin VerdinoVerdino.com 
"Everybody in my UX team has their own cards. They always have the boxes on their desks and bring them to all workshops - even with clients! These cards have really had a great impact on our work!"
Hannes RobierCEO YouSpi 
"I recommend you use the "UX Psychology Lens®" as your passport to the mystery land of human behaviour. 50 UX Psychology aspects involving human interaction are colorfully illustrated on handy reference cards. UX psychology is now at your fingertips. Play with the cards and let them teach you. It is fun, and you will learn valuable skills you will never forget."
Klaus HoferUsability Mapping CEO, Psychology PhD. 
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